While waiting for breakfast, I noticed this ‘Boycott Amazon’ sticker. I think that getting customers to stop something—or start something—is a tough practice. There are fields of science (psychology) and marketing (branding) dedicated to this. Is it easier to get someone to start or stop (boycott) something?
I think that offering a solution (start something) is easier.
I recommend that stores encourage customers to choose them over Amazon because the ...
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Many of us will be with our family and friends this Thursday. I'll take a moment then to give thanks to all the indie retailers that enrich our communities. I'll thank the indie designers that fill our stores and homes with beautiful products.
When I'm in my friend's kitchen, someone may say they need a new spatula from Amazon, or after dinner ask Alexa to turn on Amazon TV. When they do, I'll consider those actions in light of the holiday. I'll share why this is important to consider.
"In order to facilitate a customerβs independent research in the initial phases of their buying journey, a retailer must have their full catalog of shoppable inventory available online."
Bridge: Sounds like they need our Smart Product service :)
Excerpt:
"...high shipping costs accounted for 54 percent of online shopping cart ...
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September 23, 2010
September 23, 2010
For Brands/Distributors
A brand asked me today a few questions about the Bridge. My response is below.
How will the brand make more money with the Bridge? 1) A brand makes money by making more online sales via retailers' websites. Instead of a retailer having few items from a brand for sale on its site, the retailer will have 100s or 1,000s. The home goods industry is very reliant on bridal and gift registries. If a brand is not on a retailer's website, it's not on the bridal registry, and sales ...
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October 5, 2008
October 5, 2008
Free Shipping Offers From Online Merchants Will Increase
A recent article in Advertising Age questions whether free shipping from websites may be less common due to rising fuel costs. I believe free shipping with and without conditions will increase. Free shipping has more to do with getting around MSRP than actual shipping costs. For a retailer to cut out free shipping, theoretically the free shipping would have to account for 50% of an item's price thereby canceling out any profit for the ...
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